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2012: towards an Internet context friendly "Ubimedia

Contribution to the White Paper participatory InternetManager Club ( here to download ) in order to share my vision of the Internet in 2012 (very So short term):

Towards an Internet context friendly "Ubimedia

2012 marks the entry in the ubiquitous Internet, internet everywhere and permanent, in short, a real bathing the Internet; that famous cloud or cloud that evokes today as an aggregate of DATA organized tomorrow servicial software suites and ambient that is to say contextualized and on-demand, increasing the possibilities for action and interaction in situ to interact with the immediate and distant contexts.

This changes the perspective of the end user. This web there indeed, implies an approach Ubimedia interactivity that translates to "the empowerment of end users in its relation to reality. He has the power to customize its cloud , share socially with more extensive privacy filters, to call them services to its measurement, in the right place at the right time, on such a period, depending on its trajectory, its locations (indoor and outdoor) and moments of life. And that, whatever the device connection and interaction modalities at his disposal in situ. Interactivity is protean and scattered everywhere.

This changes the game for brands and communities, since the cloud becomes a field of offering services contextualized. In fact, they will have to invest and claim one or more contexts and enhance ad hoc services, investing in innovation on the uses as ever. The strength of digital is not then simply connect, promote, sell, network: in 2012, digital product and increase brand of service or experience indoor / outdoor value-added.

sources of income come from contexts (their local ecosystem) the condition that they be born a long train of services, requires a critical mass of users, which harness a form of advertising location-based and granular.

But with the logic of centralization of the Internet, charges tolls difficult to circumvent blacken the horizon: the right of way for pipes, especially as it goes to high speed broadband; via toll range of devices such as Apple closed stamped, sesame obliged to offer services Software unparalleled.

So 2012 would be the end of the dream of the free Internet without checks: one enters the "minitélisation" Internet and the market for personal data against part of a Freedom of Practice in tenfold the Real Life. At least, and hopefully, that politics does not come to the rescue!