How Do I Get Internet On My Ps3 With A Dongle

Starbucks offers a digital suite to its customers to metamorphosis in the place interface Ubimedia? NUI

image source: Michelle V. Agin / The New York Times

I imagined in a recent post next evolution of the Starbucks brand strategy: Starbucks, mayor of hyperlocal interactive marketing? particular, increase place by offering interactive services to be consumed in situ contextualized .

fact, we're almost there with the discovery this morning when conference on "third places " CHRONOS hosted by the Group with society and InProcess accenture, d a telling indicator of the importance of the hyperlocal revolution Ubimedia: Starbucks announced on Monday propose a new offer, following an eat-in digital .
addition WIFI offered, Starbucks offers local news in partnership with Yahoo and access to digital content such as Zagat and The Wall Street Journal, which are web services offered pay but if you're sitting at Starbucks! Very clever to link an offer exclusive digital content to a sign: an effective way to build customer loyalty to a place at the same time bring new customers (based on relay the powerful community starbuckers .). Already 4% sales increase! (More details on site NYTimes)

The chain of coffee shops change their business model analysis Marzloff Bruno, from the Café based on the rotation of clients, towards a model of Coffee "third place" offering the customer consume beyond coffee, a numerical sequence. Thus, we move from the logic of fast food and coffee instead of that of squatting by taking the time to use services (digital) to use in situ, the place becoming a hub of attendance, of "de-Mobility to resume one of the new words learned this morning:)

Education: This reflects the strategic positioning of new uses and consumer behavior in urban areas, armed with ubiquitous interactive capacity allowed by digital technology. He must think the city and its businesses differently, as plugged each other, Hyperconnectivity assisting, which ConsumActor spacetime a stop or destination interact.

Here, e place Starbucks serves to lock the nomad ConsumActor like a " Ubimedia interface", ie an interface to interact with "physical spaces and places connectable virtual " close and distant. Consumers can access all its places q hether are personal and / or affinity (in which I include service offerings) since third interactive place. The sign p ROPOS a series of exclusive digital services (see above) who can potentially gain but the client can access the full spectrum of digital services

• lifestreaming staff as the presence or traces of his friends around on air or on the other side of town,
• folksotopies surrounding
• Choosing a theater, learn about the POIs corner
• mail correspondence and personal business, shopping online, manage bank accounts, access their
• virtual desktop, write a ticket, why not
• and interact with places that are connected, like a house located 40 km to set the thermostat, or schedule the recording of a broadcast television .. .)
• meet someone around you by issuing its affinity hormone digital ;-)
• of attending the local or remote commenting in real time
• ...

brief ... "be like not to be" ... while sipping coffee yet another ...

ps: I'll be back on this very enlightening and fascinating conference on the concept of third place and ultimately to try to confront the notion of hyperlieu when I hung up on this blog as a prism to understand the issues digital IRL.