Letter For Confirmation

TagWhat, a mobile social network geo foreshadowing as hyperlocal media strategy?

When you think of the real as an interactive interface Ubimedia , it must be related to the hyper-scale for this is that we can evoke a context of practice and needs, experiences and interactive customer engagement, so an ecosystem and hence the value. I had the opportunity to describe the strategy Starbucks under this approach. And the device that concerns me here, TagWhat also based on this approach.





Tagwhat is another browser on mobile augmented reality as Layar, who backed his web geo-social Tagwhat.com, crosses a threshold in the habit of writing the actual or folksotopie (tagging site). It speaks of Tagwalk increased check-in.


I react by extrapolating the uses that could generate this type of application through its next evolution ...

I imagined two years ago a " geo-Emotionn "beyond the mere filing of opinion or recommendation, beyond the exclusive use of logic to associate their mobile phone to an emotion local coordinates, emotion to share with his family and his network, connected to a place, a beach, a tree, a bench, a book, a small road, or objects of their invested vécu.T agwhat seems closer to that promise, even if the marketing dimension is certainly not forgotten and that synchronization with social networks linked to local ensuring that the content and context of social visibility ( such as Flickr, Wikipedia, Foursquare, Facebook and twitter too).


Beyond a Foursquare Tickets or Facebook.
We might tag a place of our emotions and enrich a lived experience in situ share or keep to yourself?
People customizing sites, locations by entering their footsteps multimedia not only a posteriori from a social website, but here and now since its smartphone and more rich see even prior if the intended message tag on the passing of a person sought to seduce, betray, inform. message could take several formats.


And to offer a variety of UGC in situ enriched with new formats.
Much more than a textual review or just a photo or video, we're talking to tag a place by assigning music, graffiti or digital avatar, a slogan, a gift, a work virtual art, etc. ... In short, embody a lived experience or a piece of live (or relive) by a layer juxtaposed to the real informational. These traces are more multimedia, intelligent may recall to your memory or your friends or is set to hatch in your path or your friends or anonymous "peer" ... and at a pace of time ranging from the ephemeral to perennial.

A new valuation places by people for themselves, but also the brands to people.
And realize reality commented, reinvented for each sauce: Another way to eat, certainly, but also to play it and transform it from a poetic or controversy ;-). It also opens the door to all kinds of "pollution" or hacking for better or for worse.

• Making its mark locations, a channel through strategic Ubimedia? Starbucks example that offers its clients exclusive services through which to promote partners ...
• can imagine only displays a mark for its customers or playback mode of consumption places she is patron in line with its DNA and where their customers and fans recognize them meet there.

• Why not also create exclusivity and scarcity as a place of privilege VIP expression in situ?
  
  
• or conversely, as "public space belongs to nobody," one can imagine that everyone can be a very personal leave graffiti to make anonymous or contrary to the sign, enriching place or object located datas emotional ...
  
  
• Or tag the seat of a multinational with bitter denunciations or rebels. And so, move the scope of e-reputation brand, which will extend until its inventory of brands and their microphones places: advertising, illuminated signs, point of sale. Remember this summer when the U.S. this slick application of augmented reality denaturing teaches BP ...
  
  
• But Facebook expects to allow anyone to tag a place with a virtual gift to buy on the eponymous social network? For example, sow a gift to his conquered it "will" by passing out of her office ...
  
  
• or better, surprising his wife pick up his car, discovered it increased by a skin of a virtual Interflora flowers? That gadget? Ok Replace Interflora by MacDonald's (the corner) and skin flowers with "vouchers" or "a place for film offered such a film" with the soundtrack music in the background. Too bad for the wife ...

Go Ahead! This, it happens!
Why wait use folksotopies be democratized? For proof, this case while inspiring warm: as the actual playing field around a virtual product, here a car avatar, as the centerpiece of a treasure hunt at the urban scale, inducing a real commitment of the players trying to earn a real mini cooper (see video teaser Mini Gateway Stockholm 2010) ...

In this perspective, the real considered in its hyper-dimension can become the strategic interactive media on all years:

• with smartphones that are democratizing, and increasingly precise and easy to use (eg 4 iphone camera with Retina, pico-projector on board mobile)
• with new devices promising, not that there are no shelves, augmented reality glasses we are announced in 3 years
• the context becomes clickable but also becomes the new set of interactions and thus value creation contextualized
• value contextualized and very personal because inherent personalized and intimate places of people's lives. Management of privacy filters for many conditions that horizon and is a challenge as ergonomic, functional, technical and legal.

to go further: Discover the vision Dave Echolness co-founder of Tagwhat.

Cheesy To Write Birthday

Urban Safari with interactive advertising panels



makes JCDECAUX its advertising panels ( and other media ) via interactive smartphones with its U-snap solution . And in doing so, opens the way for a hyper-network ad and increase the capacity of interactive brands in situ by an enriched experience.

Like a Google goggles, technology operates by visual recognition of signs through the camera of the smartphone (iPhone for now). But it's a very clever move that operating here JCDECAUX facing a Google, as it guarantees to advertisers here to redirect mobile users to content and experience that brand mastery. Unlike a search result that Google might oppose such a "parasite" who also understands the challenge of hyper-interactive marketing.

is a way to monetize more of its JCDECAUX media campaigns augmented by enabling rich interactive content and thus more engaging locally. In short, go beyond the simple displays print, enabling location-based context-sensitive campaigns.

If couponing McDonalds is instructive: the app store to pilot the barge! This form of governance that hyper "I announced" about digital signage, actually comes to life with this initiative especially as the network is dense urban displays and allows an interactive message contextualized and therefore effective. Be friendly context ;-).

remains to observe how people will react to this new gameplay areas. And what types of targets ... It will depend also on the incentive to the poster and success of the application that must first be downloaded ...

Where To Get The Pinky Finger Countdown

Little Walk of Western Estonia in New Orleans

Hello everyone, If I

a little late to the appointment that I had set was that I was busy with some new ripolin (including a little detective novel) which I will publish a book in less than a month. But I'll talk at the time of its release.

This week I have three shots at heart, and I advise you all without reservation, even if two of them are shocks. Let shock you, upset, overthrow these stories. And return to me if you do not emerge full of gratitude. It begins with

Purge , Sofi Oksanen , which belongs to the very closed circle of early novelists talented and brilliant, these writers to thirty years have more talent in their little finger than most of us to fifties (I say fifties because it is often when a writer reaches its climax, delivers his best novels.). One wonders what she will write to fifty years, as his latest novel is filled with strength, depth and maturity. Embrace more than sixty years of history of his country through a thrilling novel that one can not let go, it's a feat! So here Aliide Truu secretive paranoid old who lives on a farm in a village lost in the wilds of Western Estonia. If you do not know where Estonia you're not alone, rest assured the editor has thought of us and you will find a map at the beginning of the book. But Wholesale, Estonia is a tiny country sandwiched in the Soviet bloc, and we guess that the balance of power has never been in his favor. One morning, therefore, Aliide is a young girl lying in her yard, and we can not say it makes him happy. She suspects that this announcement broke into trouble. It must be said that the young Zara body scarred and sweat of fear. Who is she, that leak? Upon contact, Aliide found an old friend whom she thought getting rid:

"For Aliide, fear was supposed to belong to a bygone era. She had left behind her and was not interested at all the stones. But now there was a girl in her kitchen who fear dripped from every pore on his oilskin, she was unable to drive out of hand as it should have done, she let her get between the paper painted and the old glue in the slots left by then withdrawn hidden pictures. Fear settled down there, doing at home. As if she had never been absent. As if it was just gone for a walk somewhere and in the evening, she came home. "

Welcome to a world where women are making small unsuspected forces, a world where reign of terror and spy Volga Black with tinted windows, where it can be dangerous to pick mushrooms in the forest and where " a dog does not break with his fangs the chain of heredity. 'C' is a novel that stands firmly on the side of women, because they are always at the forefront when a new government settles in, be it political or economic or religious mafia. Whatever the rationale, and is often rhetorical, there is always a sexual tribute to pay, a bondage to endure. But it is difficult to break completely a woman, so it looks like the reed in the fable that bends but does not break. You will not soon forget Aliide Truu Zara and young, they will enter the heart and deeply marked. The novels of this force are not legion, do not miss it.

The two heroes of the novel by Jerome Ferrari Where I left my soul embody two distinct positions facing the dilemma of the French military by the war in Algeria: Captain Andrew Degorce, former resistance deported to Buchenwald, a former prisoner of Viets during the Indochina war, doubling survivor, is now responsible for overseeing the "interrogation" Algerian suspects. Lt. Horace Andreani, who was once the companion of misfortune Degorce camps Viet Minh, led him about the sinister activities of the Villa St. Eugene, which no one ever appears as it alive "was not a house, it was a gateway to the abyss, a rift that was tearing the fabric of the world and where it toppled into nothingness. " If the master Degorce suffers from being in the position of the torturer and aspires to punishment impossible Andreani assumes the mission entrusted to him in this war and little of the price exorbitant. The strength of this superb novel is to confront two characters as successful one than the other, and that the reader can understand and in turn feel the same compassion for them. For in accepting the role of executioners, each of the two men met face his darkest and least lovable, that part of the monster that has forever damaged and removed from human society. While the captain of his cross for the man they love is gone, Andreani became stranger as defined Camusian who can no longer feel at home anywhere:
"There is no country for Men like me, or like you, sir. "

agree to participate in torture opens up a gaping flaw in itself, a real Pandora's box. It's never leave the shore to the innocent - those who do not know - their brotherhood, their love and even a possible happiness, to get lost in this limbo where the borders between good and evil become blurred and permeable. And Captain Degorce, which means so as to dissociate sadists Andreani, is perhaps the most dangerous of the two, because his experience of torture as a victim made him a formidable teacher:

"Gentlemen, suffering and fear are not the only keys that open the human soul. They are sometimes ineffective. Remember, there are others. Nostalgia. pride. Sadness. Shame. Love. Be attentive to that in front of you. Do not be stubborn unnecessarily. Find the key. There is always a key. "


To end on a happier note, both melancholy and decidedly funny, I invite you to discover Babylon Meanwhile, the first novel by Amanda Boyden. Chassée New Orleans by Hurricane Katrina refugee to Canada before time to go home and help rebuild the city of painful, this American has wanted to write "a song Swan for New Orleans . "An ode to what this city will never be. His novel is set then a year before the hurricane, in a small street in the city high-called Orchid Street, a live or handful of families who do not ride on gold. If their coexistence is not always easy, even if it's a huge mess where a moment of zany comedy can ever lead to a tragedy, these "slices of life" are a treat to read. Amanda Boyden comes with talent in the skin of each of his heroes, the little black thug from down the street - which was renamed Fearius (Fierce) and starts a career as a boss who could end in bloodshed - the couple bobo obsessed with the environment that clings to his liberal convictions at the heart of the storm that blows apart their family. There also Cerise and Roy Brown, an elderly black couple who organizes barbecues for the whole street at his own risk, and even a sort of old-daughter married a little loufdingue, Philomenia Beauregard de Bruges, who began "d purify the streets of all undesirable elements " starting with the Tokyo Rose, the bar opposite, it intends to neutralize through food poisoning. But Prance (as Fearius, Philomenia renamed itself) fails, and would focus even a little to his enemies. At the point of considering cross the door of the bar without any pretext, one evening to find a little warmth with which his life is sorely lacking:

"Suddenly, Prancer decided she did nothing to make his personal credo regarding alcohol. It will draw courage from a bottle of cognac. It spans the boards creaking and enters the parlor. There, she takes the key of the cabinet in hiding and turns in the lock. Inside, she finds what is found in every house in the South who respects himself, that many guns and no less numerous bottles of alcohol, along photocopies of deeds, account openings and everything else. "

The least we can say is that we do not get bored for a moment in the company of these characters, and it rocks to the New Orleans! If we laughed more often than not, we end the choked at the thought that Katrina has swept this city messy, tumultuous and charming. Because the time to devour the four-hundred pages where these lives intersect, collide and entangle, Amanda Boyden us deeply committed to the people of this city like no other, all these people that their meager resources were condemned to stay despite hurricane :

"Some of us chose to stay for Katrina. Do not be afraid to ask why. Everyone does. The simplest answer is that we decided to stay because it's the only thing we know how. And because we want to stay because our wooden houses and apartments in a row are, for many of us, all we have. In these homes, there food, photos, maybe a mother who needs dialysis or a dog weakened by age. Finally, we stay because we have no other option. Our pay is not arrived, we did not have a car and we can not afford to buy a ticket for a city or village where we have no family. "

Good week to you all and happy reading ....

Gaëlle Nohant