makes JCDECAUX its advertising panels ( and other media ) via interactive smartphones with its U-snap solution . And in doing so, opens the way for a hyper-network ad and increase the capacity of interactive brands in situ by an enriched experience.
Like a Google goggles, technology operates by visual recognition of signs through the camera of the smartphone (iPhone for now). But it's a very clever move that operating here JCDECAUX facing a Google, as it guarantees to advertisers here to redirect mobile users to content and experience that brand mastery. Unlike a search result that Google might oppose such a "parasite" who also understands the challenge of hyper-interactive marketing.
is a way to monetize more of its JCDECAUX media campaigns augmented by enabling rich interactive content and thus more engaging locally. In short, go beyond the simple displays print, enabling location-based context-sensitive campaigns.
If couponing McDonalds is instructive: the app store to pilot the barge! This form of governance that hyper "I announced" about digital signage, actually comes to life with this initiative especially as the network is dense urban displays and allows an interactive message contextualized and therefore effective. Be friendly context ;-).
remains to observe how people will react to this new gameplay areas. And what types of targets ... It will depend also on the incentive to the poster and success of the application that must first be downloaded ...
0 comments:
Post a Comment