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Ubimedia, a way of seeing

I discovered with some glee speech Brian Solis meetings RSLN confirming an approach that I describe throughout my tickets. Indeed, "Solis said we went through several phases of the Web: the data, content, and now that people ducontexte and relevance that take a key role. ". Read a summary of his speech on RSLN. Brian Solis Expands contextual approach the social web" km 0 "inviting them to exceed the border real / virtual. And if my approach tends to take into account both the contexts IRL, I totally agree with Brian Solis when he stresses the importance of the contextual approach to the digital and therefore the human dimension, (I speak from personal dimension), and the resulting life private.

And I take this opportunity to share the presentation here Paris 2.0 I could explain this to the exchanger 30 November, precisely on this subject. These slides were indeed to describe my vision of the digital in terms of Ubimedia, considered a paradigm centered on the context, a way to see and analyze the interaction and explore new channels of hearings Interactive in personal spheres of people, for brands, communities and users. And finally, the construction of experiments friendly digital context.

2.0 = paris "the Ubimedia, gives new interactivity for brands

View more presentations from PSST: 2.0 OPINIONS AND TRENDS .

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RJ Ellory, Interview with a killer

"understand me, both as a child and as a man is to understand things about yourself that you can not bear to face. It leaks from such revelations, as the show is to renounce ignorance, ignorance and give up is to know that anything is possible. We all have our dark sides, we are all capable of degrading and inhumane acts And we all have a light in the dark eyes which, when lit, may lead to murder, treason, infidelity, hatred. We all walked the edge of the abyss, and while some of us have lost the balance, few people - vital and necessary - have fallen into darkness. "

is a killer who utters these words in Vendetta (A Quiet Vendetta) , RJ Ellory second novel published in France. But she would also like a glove with two other narrators of his novels. RJ Ellory, English novelist very inspired by America and its convulsions, serial killers in the Mafia and political plots, we love to hear confessions, and they are embarrassing, bombs, dangerous, the better. Take for example Ray Hartmann: ordinary cop, separated husband, former alcohol depressed, here is a man who desired nothing so much to him in peace. One day the FBI commandeered in a dark tale of murder and kidnapping. They have taken Catherine Ducane, daughter of the governor of Louisiana, and killed his bodyguard. A man claims his detention but requires us to do come to talk Ray Hartmann. Why him? The FBI did not have time to look further into this mystery, a poor girl is kidnapped somewhere and time slips through their fingers, tic tac tic tac, while Ray has the choice to jump in first plane to New Orleans, his birthplace he had fled, never to return. A New Orleans before Katrina, "city easy" and "Heartbreaker" in which mobsters thrive as chilling as Feraud Dad Still, you never forget that if we had the misfortune to cross his path :

"His eyes were like stones washed out on the river bed and were almost transparent, piercing and haunting. "

Once Hartmann recalled, the man engaged the FBI. He has things to say to Ray, and only then it will unveil where is the governor's daughter. Tragi-comic situation: that a whole bunch of FBI agents and a cop who wonders what he did there, forced to listen in detail the life story of Ernesto Perez, born in New Orleans killer for the Mafia for over thirty years. Ray is alternately embarrassed by this confession he was not looking, vaguely horrified, in a hurry, then gradually fascinated phished, and finally overwhelmed by empathy which he would be okay. After all, this man is a monster, a waste of humanity! Besides, what purpose he continues along this confession? And why choose Ray? While taking place behind these issues, the relentless unfolding of a thriller spanning the history of the American Mafia Capone to the present day, the monster that would exclude both self closer, became man, almost by brother moments, and it seems that all the blood on his hands permeates us in our turn.

In the pantheon of contemporary noir novel, which already shone James Ellroy (at Not to be confused with our author, even if its name is an anagram), David Peace and other Dennis Lehane, RJ Ellory, even if he has had to wait more thirteen years to find a publisher, has carved out of outset a deserved place. Probably because, like his illustrious colleagues, oiled and precise mechanics of its plot is a pretext for him to lead the reader on the steep lands of the human psyche, its dreams and nightmares, where the impressions of Children 'are engraved forever and where bad branches, trampled the dreams, illusions, will pay a high price.

In Ellory, confessions are never extracted - the rest of the police have not the insight of experts flash TV series - but freely offered or imposed for a specific purpose. They are both mined and deeply melancholy, sincere and Machiavellian. Their authors have broken the soul of Orpheus of the Underworld income, knowledge holders able to shatter the indifference that underlies our ordinary lives.

As Joseph, the hero of Only Silence (A Quiet Belief in Angels) writer haunted sat beside the corpse of a murdered man who arrived at the "last chapter" of his life, wants to "go back to the beginning" and almost begs the reader: "Come with me if you like, because c ' is all I can ask, and despite my faults, I think I have done enough for you to grant me this time. "His confession painful plunge us in the heart of her childhood in Georgia, in an America deep in the Harper Lee, steeped in superstition and prejudice, qu'ensanglante a series of murders of young girls. Joseph, at the age of twelve, found the body of one of them and therefore these little girls died will haunt him. It will constantly find that the murderer who brutally ended her childhood. While his opened eyes scanning the world around looking for clues, adults "say one thing and do another," everyone hides and cheat and it is dangerous to know who to trust. These cops Ellroy obsessed by the mystery of the Black Dahlia, Joseph is owned by the investigation which is like a carnivorous flower growing inside him, a "dark side" growing that captured him where he fled at the risk of devastating his life

"A life to remember, or see drag hands of indifferent and inattentive, but still a life.

And when we give one, we want two or three, or more, forgetting so easily that we had was wasted. "

In The Anonymous (A single act of violence) , the last novel published here, the Washington police found four bodies of women beaten to death and murders that seem to be signed by the same serial killer. Inspector Miller is on the trail of what should be a classic investigation. Except that from the beginning of the book, cleverly intertwines Ellory chapters on the investigation with passages where the killer tells himself. Who? The reader, the police, to the world? And for what purpose? Ellory use here of a suspense in the tradition of Hitchcock. Hitchcock defined because the suspense by giving the example of two men conversing at table together. Then he added, taking the same stage, but you will start to show the viewer that there is a bomb hidden under the table. You have created suspense. In The Anonymous , the killer always two steps ahead of the police hunting him down, but the reader too! He knows from the outset that kills and why he saw bomb nestled in the heart of the inquiry, and assists fascinated with strenuous efforts of the Inspector Miller to sink up to their necks in a trap that we do not suspect the danger. When I say bomb is an image. The plot of this novel is much broader than that, it is staggering and it would be criminal to reveal to you here. But know that his masterly construction, real mechanical watch, serves admirably about the book and highlights the confession of a killer outsized character you will not soon forget.

"It was from there that everything has become personal: whereas before I could leave died where they fell, after that night they started to follow me everywhere. "

RJ Ellory loves and admires both Norman Mailer and Truman Capote, Stephen King, and he inherited them from the darkness of humanity, the density of stories and characters, and this burden of sadness which I spoke . But he also knows, from 'a rich and ambitious, weaving stories that grab you and hold you until the last page. Beware of addictive once you've tasted!

good week.

Gaëlle Nohant

PS: as I had predicted, I am delighted to announce the publication of a collection of my new Confused Man, published Géhess. It will only be available in bookstores in late November and I will spend a little note, but you can already get it this weekend in celebration of the Book of Toulon, where I will then dedicate three days. I will welcome you with great pleasure.

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Starbucks reveals many hyperlocal interactive digital channel as essential

Reacting to the initiative that deploys its Starbucks Social Digital Network in partnership with cafes in Yahoo U.S. Sonia Hecquet, Head of Interaction Design sqli agency m has described the League as "a portal of localized content and services to Starbucks, a bubble digital (geo-digital radiation restricted) in the form of services and content together in a portal. "It's very abstract.
I mentioned Starbucks U.S. initiative in early summer. Meanwhile, my thinking has grown.

Starbucks strategy reveals an underlying trend in the interaction of brands with their market.
Starbucks Coffee Corner is a hyperlieu, ie a place connected to both the ecosystem of the area to ecosystem partners and of course teaches that prospects and customers who visit, use the site. The place serves as an interface and aggregating content and services (including digital) in situ. This result is not only servicial exclusive wifi coffee (indeed "nowhere else") the same as it is located (within the meaning of contextualization of content and services and could push local partnerships).

Hyper Interactive Marketing: Does oucher people in their living places for interact with them and Trademark or communities and their partners.
This new method is that the interactive hyperlieu establishes a new digital channel, place interfacing on the scale hyper-reality. Thus, hyperlocal media is operated as full-fledged strategic . Therefore, justifying a place for a hearing can actively integrate the panoply of media planning.
And this interaction (provided it is not perceived as intrusive and accomplice) juggles multiple interface types: •

hyperlink via interfaces such as a Starbucks or interactive windows of some stores but also the terminals in urban spaces such as shopping malls, train stations, airports ... •

via interfaces embedded in transport, in the car such as BMW and his car servicial,

• nomadic interfaces through or take away, such as thematic content channels in augmented reality Tagwhat or Layar, or interfaces nomadic more focused on serving the individual as a health assistant or PagesJaunes Maaf ...

• via micro-formats of digital signage as U-Snap for example, or tags such as interactive 2D code but also the Bluetooth terminals, ...

• via the search engine that integrates real-time filter hyperlocal: Bing, Google, and (soon?) The comparison engines, ... •

through social networks of close, my-residence.fr I often quoted example in this blog ...

• Finally, it is interesting to note the congruence of this media mobile social media like Facebook Foursquare and also with function spaces with their check-in and immersion in real time.

hammers When I go, 2 years that hyperlocal is intrinsically linked to the revolution Ubimedia, Starbucks is an illustration most illuminating.
And when we talk about communication, multi-channel device or 360, keep in mind as Ubimedia transformer real full-fledged interactive media, high capacity of engagement as delivering "a interactive experience of increased life "and therefore roiste. Now the Ubimedia increases communication devices "of yesteryear" through this new interactive channel IRL. Connect it must first be able to bind its customers efficient and measurable way. Good thing the digital has this facility to interact and track KPIs now encapsulated in the real. In the era Ubimedia, a "concept comm" relevant must also rely on a service or an interactive experience hyper. We knew the street buzz-marketing efforts, hyperlocal interactive goes further, seeking to create a link driven by the service or an interactive experience with the person.

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TagWhat, a mobile social network geo foreshadowing as hyperlocal media strategy?

When you think of the real as an interactive interface Ubimedia , it must be related to the hyper-scale for this is that we can evoke a context of practice and needs, experiences and interactive customer engagement, so an ecosystem and hence the value. I had the opportunity to describe the strategy Starbucks under this approach. And the device that concerns me here, TagWhat also based on this approach.





Tagwhat is another browser on mobile augmented reality as Layar, who backed his web geo-social Tagwhat.com, crosses a threshold in the habit of writing the actual or folksotopie (tagging site). It speaks of Tagwalk increased check-in.


I react by extrapolating the uses that could generate this type of application through its next evolution ...

I imagined two years ago a " geo-Emotionn "beyond the mere filing of opinion or recommendation, beyond the exclusive use of logic to associate their mobile phone to an emotion local coordinates, emotion to share with his family and his network, connected to a place, a beach, a tree, a bench, a book, a small road, or objects of their invested vécu.T agwhat seems closer to that promise, even if the marketing dimension is certainly not forgotten and that synchronization with social networks linked to local ensuring that the content and context of social visibility ( such as Flickr, Wikipedia, Foursquare, Facebook and twitter too).


Beyond a Foursquare Tickets or Facebook.
We might tag a place of our emotions and enrich a lived experience in situ share or keep to yourself?
People customizing sites, locations by entering their footsteps multimedia not only a posteriori from a social website, but here and now since its smartphone and more rich see even prior if the intended message tag on the passing of a person sought to seduce, betray, inform. message could take several formats.


And to offer a variety of UGC in situ enriched with new formats.
Much more than a textual review or just a photo or video, we're talking to tag a place by assigning music, graffiti or digital avatar, a slogan, a gift, a work virtual art, etc. ... In short, embody a lived experience or a piece of live (or relive) by a layer juxtaposed to the real informational. These traces are more multimedia, intelligent may recall to your memory or your friends or is set to hatch in your path or your friends or anonymous "peer" ... and at a pace of time ranging from the ephemeral to perennial.

A new valuation places by people for themselves, but also the brands to people.
And realize reality commented, reinvented for each sauce: Another way to eat, certainly, but also to play it and transform it from a poetic or controversy ;-). It also opens the door to all kinds of "pollution" or hacking for better or for worse.

• Making its mark locations, a channel through strategic Ubimedia? Starbucks example that offers its clients exclusive services through which to promote partners ...
• can imagine only displays a mark for its customers or playback mode of consumption places she is patron in line with its DNA and where their customers and fans recognize them meet there.

• Why not also create exclusivity and scarcity as a place of privilege VIP expression in situ?
  
  
• or conversely, as "public space belongs to nobody," one can imagine that everyone can be a very personal leave graffiti to make anonymous or contrary to the sign, enriching place or object located datas emotional ...
  
  
• Or tag the seat of a multinational with bitter denunciations or rebels. And so, move the scope of e-reputation brand, which will extend until its inventory of brands and their microphones places: advertising, illuminated signs, point of sale. Remember this summer when the U.S. this slick application of augmented reality denaturing teaches BP ...
  
  
• But Facebook expects to allow anyone to tag a place with a virtual gift to buy on the eponymous social network? For example, sow a gift to his conquered it "will" by passing out of her office ...
  
  
• or better, surprising his wife pick up his car, discovered it increased by a skin of a virtual Interflora flowers? That gadget? Ok Replace Interflora by MacDonald's (the corner) and skin flowers with "vouchers" or "a place for film offered such a film" with the soundtrack music in the background. Too bad for the wife ...

Go Ahead! This, it happens!
Why wait use folksotopies be democratized? For proof, this case while inspiring warm: as the actual playing field around a virtual product, here a car avatar, as the centerpiece of a treasure hunt at the urban scale, inducing a real commitment of the players trying to earn a real mini cooper (see video teaser Mini Gateway Stockholm 2010) ...

In this perspective, the real considered in its hyper-dimension can become the strategic interactive media on all years:

• with smartphones that are democratizing, and increasingly precise and easy to use (eg 4 iphone camera with Retina, pico-projector on board mobile)
• with new devices promising, not that there are no shelves, augmented reality glasses we are announced in 3 years
• the context becomes clickable but also becomes the new set of interactions and thus value creation contextualized
• value contextualized and very personal because inherent personalized and intimate places of people's lives. Management of privacy filters for many conditions that horizon and is a challenge as ergonomic, functional, technical and legal.

to go further: Discover the vision Dave Echolness co-founder of Tagwhat.

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Urban Safari with interactive advertising panels



makes JCDECAUX its advertising panels ( and other media ) via interactive smartphones with its U-snap solution . And in doing so, opens the way for a hyper-network ad and increase the capacity of interactive brands in situ by an enriched experience.

Like a Google goggles, technology operates by visual recognition of signs through the camera of the smartphone (iPhone for now). But it's a very clever move that operating here JCDECAUX facing a Google, as it guarantees to advertisers here to redirect mobile users to content and experience that brand mastery. Unlike a search result that Google might oppose such a "parasite" who also understands the challenge of hyper-interactive marketing.

is a way to monetize more of its JCDECAUX media campaigns augmented by enabling rich interactive content and thus more engaging locally. In short, go beyond the simple displays print, enabling location-based context-sensitive campaigns.

If couponing McDonalds is instructive: the app store to pilot the barge! This form of governance that hyper "I announced" about digital signage, actually comes to life with this initiative especially as the network is dense urban displays and allows an interactive message contextualized and therefore effective. Be friendly context ;-).

remains to observe how people will react to this new gameplay areas. And what types of targets ... It will depend also on the incentive to the poster and success of the application that must first be downloaded ...

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Little Walk of Western Estonia in New Orleans

Hello everyone, If I

a little late to the appointment that I had set was that I was busy with some new ripolin (including a little detective novel) which I will publish a book in less than a month. But I'll talk at the time of its release.

This week I have three shots at heart, and I advise you all without reservation, even if two of them are shocks. Let shock you, upset, overthrow these stories. And return to me if you do not emerge full of gratitude. It begins with

Purge , Sofi Oksanen , which belongs to the very closed circle of early novelists talented and brilliant, these writers to thirty years have more talent in their little finger than most of us to fifties (I say fifties because it is often when a writer reaches its climax, delivers his best novels.). One wonders what she will write to fifty years, as his latest novel is filled with strength, depth and maturity. Embrace more than sixty years of history of his country through a thrilling novel that one can not let go, it's a feat! So here Aliide Truu secretive paranoid old who lives on a farm in a village lost in the wilds of Western Estonia. If you do not know where Estonia you're not alone, rest assured the editor has thought of us and you will find a map at the beginning of the book. But Wholesale, Estonia is a tiny country sandwiched in the Soviet bloc, and we guess that the balance of power has never been in his favor. One morning, therefore, Aliide is a young girl lying in her yard, and we can not say it makes him happy. She suspects that this announcement broke into trouble. It must be said that the young Zara body scarred and sweat of fear. Who is she, that leak? Upon contact, Aliide found an old friend whom she thought getting rid:

"For Aliide, fear was supposed to belong to a bygone era. She had left behind her and was not interested at all the stones. But now there was a girl in her kitchen who fear dripped from every pore on his oilskin, she was unable to drive out of hand as it should have done, she let her get between the paper painted and the old glue in the slots left by then withdrawn hidden pictures. Fear settled down there, doing at home. As if she had never been absent. As if it was just gone for a walk somewhere and in the evening, she came home. "

Welcome to a world where women are making small unsuspected forces, a world where reign of terror and spy Volga Black with tinted windows, where it can be dangerous to pick mushrooms in the forest and where " a dog does not break with his fangs the chain of heredity. 'C' is a novel that stands firmly on the side of women, because they are always at the forefront when a new government settles in, be it political or economic or religious mafia. Whatever the rationale, and is often rhetorical, there is always a sexual tribute to pay, a bondage to endure. But it is difficult to break completely a woman, so it looks like the reed in the fable that bends but does not break. You will not soon forget Aliide Truu Zara and young, they will enter the heart and deeply marked. The novels of this force are not legion, do not miss it.

The two heroes of the novel by Jerome Ferrari Where I left my soul embody two distinct positions facing the dilemma of the French military by the war in Algeria: Captain Andrew Degorce, former resistance deported to Buchenwald, a former prisoner of Viets during the Indochina war, doubling survivor, is now responsible for overseeing the "interrogation" Algerian suspects. Lt. Horace Andreani, who was once the companion of misfortune Degorce camps Viet Minh, led him about the sinister activities of the Villa St. Eugene, which no one ever appears as it alive "was not a house, it was a gateway to the abyss, a rift that was tearing the fabric of the world and where it toppled into nothingness. " If the master Degorce suffers from being in the position of the torturer and aspires to punishment impossible Andreani assumes the mission entrusted to him in this war and little of the price exorbitant. The strength of this superb novel is to confront two characters as successful one than the other, and that the reader can understand and in turn feel the same compassion for them. For in accepting the role of executioners, each of the two men met face his darkest and least lovable, that part of the monster that has forever damaged and removed from human society. While the captain of his cross for the man they love is gone, Andreani became stranger as defined Camusian who can no longer feel at home anywhere:
"There is no country for Men like me, or like you, sir. "

agree to participate in torture opens up a gaping flaw in itself, a real Pandora's box. It's never leave the shore to the innocent - those who do not know - their brotherhood, their love and even a possible happiness, to get lost in this limbo where the borders between good and evil become blurred and permeable. And Captain Degorce, which means so as to dissociate sadists Andreani, is perhaps the most dangerous of the two, because his experience of torture as a victim made him a formidable teacher:

"Gentlemen, suffering and fear are not the only keys that open the human soul. They are sometimes ineffective. Remember, there are others. Nostalgia. pride. Sadness. Shame. Love. Be attentive to that in front of you. Do not be stubborn unnecessarily. Find the key. There is always a key. "


To end on a happier note, both melancholy and decidedly funny, I invite you to discover Babylon Meanwhile, the first novel by Amanda Boyden. Chassée New Orleans by Hurricane Katrina refugee to Canada before time to go home and help rebuild the city of painful, this American has wanted to write "a song Swan for New Orleans . "An ode to what this city will never be. His novel is set then a year before the hurricane, in a small street in the city high-called Orchid Street, a live or handful of families who do not ride on gold. If their coexistence is not always easy, even if it's a huge mess where a moment of zany comedy can ever lead to a tragedy, these "slices of life" are a treat to read. Amanda Boyden comes with talent in the skin of each of his heroes, the little black thug from down the street - which was renamed Fearius (Fierce) and starts a career as a boss who could end in bloodshed - the couple bobo obsessed with the environment that clings to his liberal convictions at the heart of the storm that blows apart their family. There also Cerise and Roy Brown, an elderly black couple who organizes barbecues for the whole street at his own risk, and even a sort of old-daughter married a little loufdingue, Philomenia Beauregard de Bruges, who began "d purify the streets of all undesirable elements " starting with the Tokyo Rose, the bar opposite, it intends to neutralize through food poisoning. But Prance (as Fearius, Philomenia renamed itself) fails, and would focus even a little to his enemies. At the point of considering cross the door of the bar without any pretext, one evening to find a little warmth with which his life is sorely lacking:

"Suddenly, Prancer decided she did nothing to make his personal credo regarding alcohol. It will draw courage from a bottle of cognac. It spans the boards creaking and enters the parlor. There, she takes the key of the cabinet in hiding and turns in the lock. Inside, she finds what is found in every house in the South who respects himself, that many guns and no less numerous bottles of alcohol, along photocopies of deeds, account openings and everything else. "

The least we can say is that we do not get bored for a moment in the company of these characters, and it rocks to the New Orleans! If we laughed more often than not, we end the choked at the thought that Katrina has swept this city messy, tumultuous and charming. Because the time to devour the four-hundred pages where these lives intersect, collide and entangle, Amanda Boyden us deeply committed to the people of this city like no other, all these people that their meager resources were condemned to stay despite hurricane :

"Some of us chose to stay for Katrina. Do not be afraid to ask why. Everyone does. The simplest answer is that we decided to stay because it's the only thing we know how. And because we want to stay because our wooden houses and apartments in a row are, for many of us, all we have. In these homes, there food, photos, maybe a mother who needs dialysis or a dog weakened by age. Finally, we stay because we have no other option. Our pay is not arrived, we did not have a car and we can not afford to buy a ticket for a city or village where we have no family. "

Good week to you all and happy reading ....

Gaëlle Nohant

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"The web is dead? ... Long live interactivity" (QED)

A small step back on this statement was Chris Anderson in Wired burying the web "to wish long life to the Internet." This statement was debate and it was a treat because it touched digital DNA that is in my opinion interactivity.


To summarize, Chris Anderson is based on the typical day of a geek who runs on the internet but not on the web, that is to say from one device to interaction to another depending on the contexts of use that meeting. "The screen that comes to me and not me who comes to the screen" The device web browser disappearing in favor of other forms of interface. "This statement is evident today, although that sufficiently democratized in use (in any case in France).
Then Chris Anderson supports his speech on the volume percentage of the different formats of content distributed on the internet showing that web content is clearly lower proportion than others. And that's where the controversy swelled up like anything Web continues to grow in parallel.


And after? This statement and the debate that ensued in the sphere of digital enthusiasts less take note of a small death of the web to emphasize that the metamorphosis of the Internet where it should move the scope of analysis, not on content, technology and formats but on the use and interactivity of the new framework resulting ...

The web is dead in the sense that it is no longer the exclusive interface interactivity. The Internet is taking over all forms of interactivity according to the contexts of use and usage.

The web is a way to use the internet. We entered the era Ubimedia. one adds in terms of usage of the Internet sites where content is king (content + browser ubiquity), internet web 2.0 where the conversation is king (+ widgetize social ubiquity), to open at the Internet IRL (including the mobile Internet is the first step), what I call 'Internet Usage friendly "(ubiquity of interactivity).


So I m relies on paradigm of the Internet Context Friendly delivering customized services and conducive to the situation through what might be called a cloud servicial, and featuring all forms of interactivity to the appropriate contexts of use.


And Internet Usage friendly considers the context within 4 corners :
1. ability to adopt a mode of interactivity (devices) adapted to the context (where I am): continuity of screens; "is the screen that comes to me and I no longer come to screen. The screen is protean, interactivity is played multifaceted: it can be embodied in an ecosystem of smart objects, machinery, sensors, actuators, or in space (hyperlink) and well on media in user-medium ...
2. ability to deliver a service or content contextualized in real time: hyperlocal issues, marketing and the situ-commerce and LBS, terms of coverage networks.
3. to provide a service or content remotely: the traditional web, social and real-time (1.0 and 2.0), accessible from anywhere in connection continues
4. and all this hyper-personalized manner.






ps: I know, I ended up repeating myself but it's stronger than me ...

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Favourites of the literary season, the sequel!

Hello,

I promised you a few extra strokes heart, here. The alien will return, it contains several nuggets that I'm currently reading and you will soon share. In program today, two men two women, four novels.

Claudie Gallay we had embarked after land in the surf. Storm shutters banging in the night, shameful secrets, grudges and broken hearts, his previous novel gave us we want to snuggle under the sheets and listen to the wind howl in the breath from the sea Love is an island, Claudie Gallay speaks again impossible mourning, that of love or a beloved brother. But this time we installed it at the heart of a scorching heat between the walls of the city of Popes. The festival is in full swing, the city was filled with troops and spectators, except that a wind of revolt brewing within the walls: the strike of the entertainment. Of canceled shows are everywhere, others are booed. In the sweltering heat, anger, frustration and hope, Odon Schnadel awaits the return of his great lost love, Matilda Monsols, who left ten years earlier to become the great actress she was promised Being: Jogar. Odo is the director of Mad Dog The Little Theatre and this year he gives a play by Paul Selliès young author died without knowing he had talent. Mary, the sister of the author arrived in Avignon is a small wild animal and skinned alive-gnawing his wounds and bumps his questions unanswered. As in the Déferlantes Claudie Gallay knows how to create a dense atmosphere in which the reader lives the time of the book and its characters are the strength of people we have known and learned to love in another town, another time. That was in Avignon, was in July, he called Odo and passionately loved Matilda. Her name was Mary and knew how to get to live while his brother was dead, she had only the right? She, Matilda, had to choose between his man and his passion to lead all the grueling front, this is the price that it had become itself. And all with the old Isabelle, so deeply in love with life, Youth Theatre and they played there a story of life and death, love and loneliness.

"She thinks of him. She saw the patio, she knew he would, at some point he would be there for her to wait.

She drinks her tea.

Last summer, they left Britain. Arrived at St. Malo, they wanted to Guernsey. The moor, the rocks with the waves crashing, and the lights and night. He copied it to a sentence of Baudelaire, "We can not forget the time in using it. She was taped to his back, above his desk in the blue room with Isabelle.

Love does not last. It is an impulse burning fire. She does not want to be nostalgic. Or that, or anything. "

an epigraph from Heart Regular , Olivier Adam placed the sentence of Leonard Cohen:

" There Is A Crack Everything in

That 's how the Light gets in "

That could translate:" Blessed the cracked, they let light through. "

And one feels that Olivier Adam likes to surprise the crack in his characters. The moment when everything collapsed, "and the dike walls, which ended up being naked and trembling. Then from there to accompany the movement shy and brave through which the individual lives just snorts crack off from the ashes, and includes that from this deep wound, it can leach into her light. And Sarah, who makes the death of his brother Nathan that his life has no meaning, and fled to Japan on a whim, leaving a husband is "so perfect, so nice" that she can not stand him and two teenagers who seem to have become strangers. In Japan, at the edge of rugged cliffs which regularly come to lay the desperate, she meets a mysterious and beautiful Dombori Natsume, a former cop who embodies solidarity in a world of increasingly tough and competitive that nobody ' has more time to grieve their dead or to ask why he lives or who he likes. In this superb novel served by writing clear, Olivier Adam confronts us to empty ourselves, to hide the terror that our orderly lives in the warm that pervades everything like a mirror that takes us and eventually take the place of feelings. In a society that severely mistreat those who do not come quietly into the frame, shock just too much for that life becomes unbearable. But while it may approach the cliff, right in the heart dizziness, to test the strength of the thread that connects us to life, which we shall lay his hand on the shoulder and prevent us from jumping? If

touches the depths, Regular The Heart is like a cozy home where you enter the door exhausted, only to discover that you expected, there is a place for you, a meal warm, fraternal care, and you can stay as long as you need it.

"It looked like nobody lived there, it seemed that the house was frozen. I used a first whiskey then another, turn the radio on mute, I feel like a stranger to this place, this house, these streets, I felt that this was invented, created from scratch and had not the slightest connection with me. In those moments, I felt how I was able to drift, I could see materialize before my eyes tight network of son I woven to keep me on the surface, the succession of professional duties, social, romantic, domestic, which gave me a capacity, a job, so I could see clearly the extent of construction, the rudeness of the artifice, from comedy ".

In this season, Alice Ferney has taken the risk to attack the war Algeria, hot topic, with ignored. Took the risk of being in the center of a controversy, which is not his style. The risk of being lynched Read through and in three lines by a journalist Magazine Read that should not have put on his glasses when he traveled, perhaps too quickly glossed . If he had read this novel, it would have avoided accusing the novelist of the cause of the OAS. Because in this case, both accuse American novelists defend the cause of slavery Southerners creating character worthy of empathy! And declare that one can speak of the bombing of Dresden or Hiroshima without marrying Nazi ideology. Alice Ferney not only does not defend the cause of the OAS, but its purpose is not political but human. Here, a confrontation between a character inspired by General de Gaulle and another inspired by Jean-Marie Bastien-Thiry, last shot in France for plotting the attack on the Petit Clamart. In this novel, which is neither a test nor a historical document, the writer looks at Paul Donadieu, idealistic young engineer that his convictions and his sense of honor will push to organize an attack with the OAS, because that it feels betrayed by the General Grandberg. Treason in question, this is not to have opted for the independence of Algeria. This is forcing the French Army in disgrace to abandon the massacre entire populations (settlers and Harker), and "ignored" the sacrifice of these people but do not assume any responsibility. But again, Alice Ferney does not purport to speak Bastien-Thiry, true. If she chose the novel to tell this story is that it allows, through a character, to imagine what drives a man of peace, without history, which has never been an activist, schedule a attack and to sacrifice his life and family happiness on behalf of his convictions. The character of Donadieu, precisely because he is a character, a closer approach to the human truth that would have made a historical document. And if this book is so strong is that his novel form us into the psychological complexity of a time out of the caricature known as honest and humans have been the wrong one day camp, and why. And it works well in the pacification of what remains a raw wound in the history of France and Algeria. So maybe the teeth grind because we scratch the statue of General de Gaulle's character through Grandberg. But is it forbidden to say that a head of state of his caliber was able to Machiavellianism, perjury or cynicism? De Gaulle would it be a secular saint that can not tolerate that hagiographies? It seems to me deserve better. As the novel by Alice Ferney, I urge you to read it because it is strong and poignant, and that you find these same women to love and silent dignity who already inhabited the pages of his great novel, The Elegance Widows :

"The women of your family kept hope in silence. Your stepmother , your sisters, your sisters-in, entered the ancestral role of affection and expectation, which poses as statues peaceful, nurturing and patient, by continuing the daily life around a drama by which children are still cherished and comforted men without either ever told what infinite sky they draw their strength or what, they, comforts. "

To end on a lighter note, I invite you to read a novel and whimsical removed, Sisters Kind Francis Vallejo. Martha, and Judith Sabine Kind, orphaned after the death of their father, decide they do not need a guardian and will amount only. The eldest is an adult, you'll be fine. They find themselves in a strange house in autarky liner that their father, mad with Le Corbusier had built for his family and eke out a living somehow, penniless, in the company of the uncontrollable Grandma Madeleine. Francis Vallejo loves to love, these three sisters who all speak together and do nothing as others. He follows throughout their travels, ranging from Martha loves the sanatorium in Berlin epic that aims to get a husband for Sabine German unlikely with the help of her sisters and her grandmother ... to the passion of Judith for a serial killer. We are in the fifties sixties, the Berlin Wall has been built, and the sisters in advance Kind tightrope over several times, both outdated and decidedly modern, bold and armed with a caustic humor, s 'exasperating to be inseparable. It's an amazing story, where the comedian never makes the economy and the depth where the fantasy always has the last word. Those who love the novels of Muriel Levraud probably will detect affinities between Sisters Kind and work of this novelist.

"You know," said Judith, men do not long with us, they unite women of our family and they die very quickly, often tragically, before he had time to lose head. "

Next time I'll talk to the foreign return. See you soon!

Gaëlle Nohant

What Goes On A Sorority Initiation

What to read at the beginning?

Hello all.

That's it, the shelves of bookstores were filled to the brim of new novels in Sunday clothes, who proudly display their banners, photos of the author, catchy words seeking to attract the attention of Jury Prize as the lightning rod lightning ... Already the stars of the season monopolize the media, even by their absence everywhere ... And in this ocean, the tidal wave, I would not claim to have read everything, or even read enough to claim to embrace the whole. But I immersed myself in thirteen books, and I have identified eight. Eight novels, eight voices of writers, eight stories rustling of this mixture between the private and extimate this mysterious alchemy between oneself and the person who builds a fiction truer than reality. So here we go, I take you on trails sometimes steep, slippery and difficult, but you always come back transformed, touched, moved.

To begin, we ship to New Orleans, do you want. The dark days of Hurricane Katrina. Or rather, just before. Before the storm. When she was in the air like a threat you should know smell, like the old sea wolves Look at this old black woman with half-closed eyes, in his rocking chair on the veranda of his modest home. Her name is Josephine Linc. Steelson, and she knows it. She knows what happens. She knows nothing, after, will never be the same. It is a mixed voices of Hurricane , Laurent Gaude's novel into an opera end of the world, woven of incantations and shattered destinies. Laurent Gaude love broken characters, and reading this book, you can not prove him wrong. Because they are the most beautiful. Those of Hurricane belong to the caste of the poor: a convict, a woman whose life is a failure and a burden on the child, a man who wanted to live the adventure edge of a oil rig and has lost his dreams and his flamboyance, a pastor trend lit ... Hurricane has the strength and power of the storm he invokes, and the breath of the wind will break it all apart in its path, laying bare all, to shake them until their depths, probe what the standing:

"The whole city has buggered off and they left behind which the negroes have their legs to run because those, nobody wants it. We will stay there and come what may. I'm not afraid. I feel it coming. That's good. The men scamper, they are wrong. They should stay to see that their houses are nothing, that their cities are fragile, that their cars are turning downwind. They should stay because everything they have built will be scanned. There will be more money, more commerce and activity. We are not on the scale of what's coming. The wind will blow and he laughs at us, we do not even feel. Rivers overflow and trees crack. Anger that we will come over. That's good. Men who stay and it will be better than others. We will lose everything. We'll hang our poor lives like insects to the branch but we are in the world of naked truth. The wind does not belong to us not. Neither the bayous. Neither the strength of Mississippi. All that we tolerate most often, but sometimes, like today, we must face the wrath of the world that burp. Nature can do more of our presence, we feel the piercing, the search and always dirty. She writhes and contracts with rage. Me, Josephine Linc. Steelson, poor black woman in the middle of the storm, I know that nature will speak. I'll be tiny, but I can not wait, because there's nobility to feel his insignificance, nobility namely a gust of wind can sweep away our lives and leave nothing behind, not even a vague recollection of a little life. "

But this chaos, this work of destruction that seems to work without a god thank you, may remove an item. And what is shattered hope, love, forgiveness, reparation. Keanu Thus, this man who once left the city to test his own strength in the high seas, he returns in the breath of the storm, against the tide of these lines of people fleeing the hurricane. But he forgot that someone out there. A woman. Rose. That absence has made him essential. Like all the other characters in the novel, Keanu has this movement burst of bravado, this movement of resistance and freedom. Make his life something that is not a mess. In Over a haunting Apocalypse emerges the last song of solidarity for the poor, the abandoned, those we forget when the earth shakes when the wind hits and uproot our lives orderly. You will not forget anytime soon.

Marc Dugain interested in troubled periods of history. Already with House Officers , masterful hymn to life, he opened our eyes to humanity fierce broken faces of the Great War. Since then, he continues to auscultate the wounds of history, these moments of convulsion that immerses the individual in his courage when facing dilemmas its the most childish terrors. With Insomnia stars , he takes us in 1945, Germany. While a girl is starving, holed up in his father's farm sent to the Russian front, and became the involuntary witness of a murder, a small French garrison was sent to a town without history, in order to reduce the order of the winners in the footsteps of the Allied armies. At its head was a captain too human for the army. In civilian life, Captain Louyre was an astronomer. This means he can observe the almost imperceptible. And while his men are bored enough to die in this town full of losers from withdrawn and hostile, he wondered. Detected in the atmosphere something heavy, scary. A knot of lies, concealment concerted. He will not rest until this secret drill that thickens the air around him. In this novel with touches of the police investigation, where the tension rises as the investigation progresses, the camera and stripped decor, served by a clear writing, highlight the density of the feelings, the opacity of consciousness purchased, while pulsing the little flame of Captain Louyre, which claims itself to illuminate the abyss, on behalf of the dignity of man. A beautiful novel.

"- Looking for a truth?

Louyre sprang at once to signify the end of the interview.

- No truth in the philosophical sense of the term, I'm much more modest than that I am seeking to solve the riddle of murder.

The doctor laughed.

- A murder in a war that claimed millions of lives?

- Exactly, everyone has the right respect and a bit of truth, even if he is drowning in a sea of blood. "

You know Mathias Enard from his novel-UFO Zone. In Tell them about battles, kings and elephants , the novelist gives us a different partition. This novel set with short chapters like so many gems brings us back to poetry, his singular way, summarized and subtle understanding of the world. It is a mesmerizing novel takes us through a change inspired by a fact of history: May 13, 1506, fleeing the wrath of Julius II, Pope warrior and deadbeat who does hunt for abandoning the construction of his tomb Roman Michelangelo accepted the invitation of Sultan Bajazet (Bayazid). He embarked for Constantinople in order to build a bridge between East and West, between Old Town and the suburb of Pera. A bridge across the Bosphorus, spanning the Golden Horn. A bridge that would be both a work of art and political act. This immersion in a foreign land as fascinating and could only feed an artist of the caliber of Michelangelo. The move, move him. Raise doubts, too, sculptor steeped in pride and sure of his talent. Golds from Hagia Sophia to spell nights in the taverns of Pera, Michelangelo confuse, lost and found. Seduced by the Byzantine civilization, by the Ottomans, these "masters of light" he lets himself through the beauty while taking shape, as in Rome, as everywhere, a confrontation with the monarch. As if life was just beginning, as if the Caesars, where they are enthroned, could not love the artist only if they humble themselves before them.

"In recrossing the Golden Horn, Michelangelo's vision of its bridge, floating in the morning sun, so true that he has tears in his eyes. The building will be huge without imposing fine and powerful. As if the evening had unsealed lids and sent his certainty, drawing it finally appears.

He returned almost running to ask this idea on paper, pen strokes, shading to white with red highlights. Sprung from a bridge at night, steeped in the material of the city. "

Through this journey between East and West, between the rocking past civilizations mingled and uncertainty of this, is the portrait of an artist capable of capturing the beauty wherever it lies wild in the struggle for independence and relentless in his hatred, but also a lonely man terrified of the emotion that puts him in danger.

"Maybe you're right. Perhaps the best of childhood is this stubborn rage that makes us break the wooden castle if not perfect, according to our desires. Perhaps your genius blinds there. I'm nothing next to you, for sure. You make me tremble. I feel the dark force that will destroy everything in its path, destroying everything in its certainties. "

Remember, there was more than four years. Wedding cake , the first novel by Blandine Le Callet, has become a delightful surprise, bittersweet confection with a scalpel and look at a marriage collar-mounted. With embedded in the custard, this peak arsenic for flavor. Now she returns this summer with "The walk Lila K", a novel radically different. We are in a near future in a society that could be the future of our own: ultra safe and cozy, governed by a benevolent tyranny which means you still care for you, fliquer your every move, your inner turmoil, you force them to eat well, to make love on set dates, erase everything outside, and make you an individual smooth, obedient, operational, never depressed, issued the doubt. Hell is paved with good intentions, it is known. Admission in this world, Lila begins with a scene of incredible brutality. It is hard for her mother, one takes her mother in handcuffs. Howling, suffering. Then silence. We installed the child in the center, which takes place hybrid of the reformatory, hospital and school. It is a cry back in the groove. But being a gifted little girl, she'll learn to pretend. To provide proof of normality, obedience. His goal, escape, find her mother, and with it the memory of his early years of his childhood. On her way, she encounters a few characters more or less benevolent: an unconventional teacher, an obedient cog in the system, a library director, a warehouse full of scars ... Chilling odyssey which reflected the excesses of our time, gasping novel, deeply moving story of love, Lila K The walk is all that and more. And given the outcome, I can only applaud the courage of a novelist who did not hesitate, when his second novel, to take the risk to explore an area so different from the world of his first novel. A success.

"I kept my eyes tightly closed, not to distract me. There are moments need to know to enter without asking any questions. Tighten its Luckily, when present even more than expected, to embrace all his strength. "

The rest of my favorite heart to the next post. Until then, happy reading and see you soon!

Gaëlle Nohant