An inspiring example that illustrates the concept of hyperlieu connected within a local ecosystem, a shopping area here in Japan and the potential hyperlocal web, combining 2D code technology and mobile augmented reality.
- playing both visual impact and strong incentives (and therefore non-intrusive) 2D code on the path of pedestrians
- wealth and display data on the smartphone via Augmented reality
- and beyond the communication aspect-branding, a new way to make the city more friendly and tame accomplice and a hybrid world.
Spotted on Fubiz , I quote "A structure" N Building "located near the station Tachikawa and in the middle of a shopping district. Designed by Design Terada, it is a facade entirely dressed in a QR code, allowing additional information readable on a mobile phone. "
N Building from Alexander Reeder we Vimeo.
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