In any case, the month of January 2010 "tagging" the real part of all!
And you bet on a democratization of the use in France even as the campaigns flashcode are driven by brands with good visibility and especially to guide the speech pedagogy. In
show these 3 examples from very different sectors: an actor of urban mobility (RATP), a brand of high consumption (VitaminWater sponsored by Orange) and finally an actor Tourism Institutional (Office of Tourism in Provence Verte).
very different areas that share a common strength: be in direct contact with the ground game of reality and cross paths with their targets. And enable brands to push digital at closer on a new scale, that of hyper. Take the bus, buy a drink in a dispenser, find a hotel, so many new points of contact across the hyper for e-marketing outreach!
RATP announced the deployment of 21,000 tags on neighborhood plans in Paris, 12000 Case issuing bus and in situ real-time traveler information. Tags are recorded every minute since the start of deployment.
Vitaminwater Orange ad with the use of a flashcode and focuses on pedagogy as e shows a video to promote this new use . For now, these are displayed on flashcodes supports the mark (flyers, ditrsibuteur drink, the car brand) and redirects to the iPhone application of alcohol on the AppStore.
Eventually, these will also flashcodes affixed to the bottles.
Another example, another sector, tourism institutions, with the operation flashcode at the tourist office of Green Provence where how to allow access to information (to find a hotel ...) when we are faced with a tourism office crowded or closed. France 3 region devoted a story to this:
Through these three examples, is beyond the scope of experimentation with a manifest desire to anchor this technology in everyday . To recall in 2009, PagesJaunes, Celio, Fnac also exploit this method
Critics oppose 2D code technology applications of image recognition (eg, Google Goggles Android) which scans the object and on the smartphone offers a selection of related links. Certainly. But for me the Flashcode has a distinct advantage on the order of ergonomics incentive ( persuasive design), hence understand, the equivalent of a big button "Click Me" (sorry, "Flash- me "). And it is also the issue of marketing Ubimedia than reporting, interactivity materialize Man Machine default invisible in the interface of reality. Moreover, Google played across the board also relies on 2D code with Googles Places ( With Google, the web exits the web )
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