And so rather than bathing the whole of reality in all connected, some physical space was reserved as an enclave Ubimedia in reality? To locate and interfaced Hyper ecosystem and people, through the urban totems, like this ancient phone booth enriched technology-Fi?
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But it was the wifi encapsulated in our scenes of urban life that inspires me. The day before
Nekid February (where I also learned that Chinese booth) indicates a Deloitte study that shows that could supplant 3G wireless and point of sale will be logged the web. Hey, so ...
As a big button "WiFi here"
The trouble with the wifi spots in town is that they do not see and they often come to break a current connection. You're surfing on 3G while you are in flux and you enter a wifi area which you push interrupted by shouts on your screen, enough to lose his grip. Very annoying and not user-centric, the fluidity of a service being one of the fundamental loyalty.
The solution? Radical, disable wifi and only enable it to his initiative, particularly when one is visually recognized entering "a zone wifisée. Payphones could play this star "rating-Fi" as a big button "WIFI here" like the traditional "click here" web.Mais of the issue of this spin-Fi spots is not that in the identification and realization in the actual area as "friendly interactive" with an object like this cabin or any other urban totems: a marker, a sticker on objects, etc..
As a SAS to cloud his staff and to the ecosystem hyper
The issue is also access to a local ecosystem by example: local content syndication, CityGuide, mailbox, social game with a key to couponing to a merchant in the neighborhood, ...
Thus, the telephone booth may aggregate around it an ecosystem of syndicated services, since people "are asking for a break connection" in this place, like an open hatch on the cloud. Here we find the principle that I described about strategy Starbucks as hyperlocal media . So why not extend this principle to storefront signs: diffuse odors to lure the barge, it's a little past, see boring; cons by offering them an area connection while their offering local offers is better right? Come on, imagine a bank: no need to get into it, just move the bench "branded" with the colors of the bank for his personal mail checker, or seek a mailing address. And hey, why not make contact with the surrounding ecosystem that promotes the bank via this hub. History of corner, good deals. And why not explore the offer as long as I am also proposing that bank to finance the purchase of a car. Exactly, I just tested a car dealership in front ...
The advantage over 3G in your pocket?
You tell me, so good, but can be satisfied with the 3G and location based push through one of my many dedicated applications (yes, but which one?). Of course ...
- but the art of marketing is to play on persuasion accomplice to engage the commitment, what I called a few years ago "marketing interface" ie "marketer" place literally ; like interface, as an "interactive zone friendly", promising access to both its staff and offer a cloud following servicial contextual (location as appstore local ecosystem as servicial). This phone booth or the bench wearing the colors of the "wifiseur" (A bank to use my example above) are "calls to action" and the promise that it is possible to interact and access a range of services in context, and especially "if I am willing" .
- access to the connection will not count my 3G package.
- physical object can be enriched touchless technology: QR code and NFC interropérer well with personal communication devices (smartphone NFC soon, its smart cards or clothing communicating soon).
- Finally, when the 3G does not pass, it's a way to serve, facilitate a white area and provide access to its cloud staff and those of his friends and of course the local cloud (services contextualized).
- ... flow more smoothly (pending 4G ...)?
- ...
These other forms of "totems connected persuasive"
And we can extend this model of hyper-local interaction with other forms of "totem connected persuasive" incorporated into the urban or rural landscape, such as "sorts of drive-in" deporting delivery away from congested city centers, these cytissimo these popup shops in railway stations, service stations, these new booths, the booth Presses, the Muppi or bus shelters and of course the outlets ...
The investment is not free but does not invest even more expensive
So either these challand or visitors who were only passing will rush on this "connected pause" in the street in my bar, waiting for the bus or in the queue and say thank you or click on a space partner who will monetize its presence ... or ... or ... But where do you find the money to fund free wifi spots of these? Who will maintain these limits? What connection time propose to avoid congestion at the spot network? Answer: Test the device on a few spots in scale to measure what you will actually gain in value in use and business value.
WifiReady From the brand that tells stories and makes us service? The
Ubimedia pushes the digital scale of hyperlocal, the near, the immediate, where are people, real life. The means of interaction are everywhere but must come alive in the context and the mood of the user (profile, expectations), the risk of being rejected. Two positions of marks in a world Ubimedia can take advantage of these spots wifis.
brand can always tell stories (aggregated storytelling and conversations around this story) taking advantage of these new channels and their local context, what we call transmedia . This is the posture brand Converse.
And then there's this new posture of another brand, servicial edutainment, which is another way to reach people and to legitimize the presence of brand (branded utility brand or useful) or the Community in the sphere of intimate and real hyper (my neighborhood, my station, my favorite troquet, my daily urban path ...).
And all thanks to this brand or community "WifiReady" who wishes me well because it makes me service in situ. Communicating in a world Ubimedia is not only "to tell it" (;-) is also a service and if we can trigger the emulation edutainment social it is the holy grail of engagement marketing, branding sesame (in capital Brand enriched), or the revival of local public service if we take the side of communities!
dream of a world controlled connectivity: a self-controlof connectivity
Finally, an intuition or a little naive dream that can surprise after these remarks, perhaps because I can feel overstretched on offline I am enjoying the least space-time that goes with everything in it of tangibility (and I do not always treat myself ...). If people are increasingly hyperconnected, they will also seek disconnection, will rush personalization solutions to simpler, more intuitive and intelligent. They will work towards controlling the use of this hyperconnectivity: connectivitée discrete with possible permanent standby partial or complete, delegating filtering and alert an avatar ubiquitous smart we are promised? ...
model hyper-Fi hub approached here with this phone box could then be connected to one response to this insight connectivity controlled by each. And dream of a world strewn booths Fi totem like so many enclaves of connectivity in the physical world, freed from the dictatorship of the real-time push, the check and touch, to devote himself fully to the tangibility of the present moment.
zany? :)
Go, chick.
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