STICKYBITS or how to tame the Internet of Things interactive social
I reported in the context of the day for my agency (RSS LUNCH, March2010 ) this new application ; STICKYBITS (available on Android and iPhone). It turns your phone into universal shower barcode reading but also writing (this is new), able to tag personal items generating and assigning a barcode to any object (my mascot office, but why not my favorite favorite books); short lived increase of its old articles by publishing and digital power ADDITION ; share socially with his family to the very 2.0 of a photo on Flickr or a video on YouTube or Dailymotion.
Paradoxically, it is with STICKYBITS to understand the Internet of Things by the human and the social: here, the objects do not speak only to objects but mostly they talk to and interact with men them. Potential uses enormous, to anticipate.
Then a recent note from Henry Kaufman evokes this particular application and as marketers have had the idea to divert it from its original use , namely in the angle marketing and sales. Since it was possible to tag any barcode, why not also do those labeled on consumer products?
"Gee, but it of course!"
Internet of Things for market, and shoppers
STICKYBITS is a service delivered over to the smartphone through an iPhone application to add or view a bit, that is to say a comment, video, photo, link, attached to a product. In other words, edit and share a product by reading the bar code on its packaging (any type of barcode). So, potentially any product: the box of medication, through a cultural product (this BD example) or what Camember t or a cereal box, etc..
Better not just everyone can contribute to the manual (a kind of augmented instructions), but mostly the product as the object may start talking and bring him in the micro-social network of its consumers (fans or detractors). And more importantly, with the geolocation feature, the application attaches geotagged coordinates to the object. We can imagine that eventually it will be possible to attach a place, a shop, a restaurant, so Dismoio for example.
Internet of Things as logical derivative of Web 2.0
is finally merge paradigm commentosphère (opinions, reviews and other conversations 2.0) to objects of real life. For ultimately, to converse with my friends my item on facebook.
Why not?
Thus, with a solution as Stickybits, marketing and commercial implications (as well as civic and community) the Internet of Things are anticipating. Besides enriching the shopping experience, make him talk and enter into conversation in situ on the shelves of a shop is ahead of all other channels of advertising and communication, rather than on the last meters before the store, but only a few centimeters of the product .
And even beyond: at any moment of experience in product (there is physical interaction) before purchase, after purchase, for consumption, after consumption ... (um, very good this little wine, go hop I scans) ...
E-reputation, for comparison shoppers, Sponsorship 2.0, I-Trade ... by barcode
Ideas for use:
- on online reputation: a collective, a consumer association, an NGO, Greenpeace for example, which takes This technology to hack a product it has in its sights. The reputation of a brand will also play while at the product package easily become interactive and accessible to all. At least, the condition of having the scanner (in this case, that of STICKYBITS) and spirit ... and dissident Hyperconnected:)
- products Syndication physical point of sale with a comparator online: j imagine it a comparator enrich its offer for its partners by offering to match a base of advice to barcode products. And of course, affix a bar code label with the logo chartée CIAO, or VOZZAVI Twenga example, encouraging consumers to scan for more information. And make sure that the product I have in my hands is well noted by consumers.
- By analogy to the mechanical fun badges FOURSQUARE, allow to become a scout for the best price for such product, product that can be attached to a location by location-based (a shop, a concept store). Or, I am the Mayor of the iPad the cheapest and I pays to click through a widget on my blog or encapsulated on my facebook profile (which redirects to such items and such point of sale). ..
"... Sticky, Sticky what? "
For now, the main limitation of this technology is its confidentiality. But the technology is there at your fingertips and redemption. Imagine a Facebook, a Google or Amazon incorporate into their iPhone or Android app the ability to interact with barcodes? And the question of critical mass of users for this shower Universal Interactive bar-code will no longer arise. Especially (and is it smart ), bar-codes that are widely available (asset logistics).
And legally speaking? La, I dry, but I suspect that it will not be easy ... Whose a bar code? If you have the ball over, I'm interested.
And on ideas to use, feel free too.
I invite you to read these three posts on the issues of this innovation:
- Stickybits: social network with smart devices?
- Stickybits: A Eldorado would hide it under the barcode?
- My Location Is A Box of Cereal
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