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Butts, The Collective buying power when purchasing together across the hyper

USA: Groupon, The Collective Buying Power , is a site of social commerce valued at $ 1 billion, which mixes the power of 2.0 to quickly and easily organize group purchases in local stores.

For now, the only European city: London while a thirty cities are in the game in the USA.

For the demo, it is here:


Groupon Works Learn How! from The Point is Vimeo.


I can well imagine this brick office-trade system coupled with a push alert on mobile, in situ for example with Foursquare, or Facebook to promote business opportunities across the hyperlocal. A form of social couponing are.

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Shoppers with Stickybits, grab bar codes!

STICKYBITS or how to tame the Internet of Things interactive social

I reported in the context of the day for my agency (RSS LUNCH, March2010 ) this new application ; STICKYBITS (available on Android and iPhone). It turns your phone into universal shower barcode reading but also writing (this is new), able to tag personal items generating and assigning a barcode to any object (my mascot office, but why not my favorite favorite books); short lived increase of its old articles by publishing and digital power ADDITION ; share socially with his family to the very 2.0 of a photo on Flickr or a video on YouTube or Dailymotion.
Paradoxically, it is with STICKYBITS to understand the Internet of Things by the human and the social: here, the objects do not speak only to objects but mostly they talk to and interact with men them. Potential uses enormous, to anticipate.

Then a recent note from Henry Kaufman evokes this particular application and as marketers have had the idea to divert it from its original use , namely in the angle marketing and sales. Since it was possible to tag any barcode, why not also do those labeled on consumer products?

"Gee, but it of course!"

Internet of Things for market, and shoppers
STICKYBITS is a service delivered over to the smartphone through an iPhone application to add or view a bit, that is to say a comment, video, photo, link, attached to a product. In other words, edit and share a product by reading the bar code on its packaging (any type of barcode). So, potentially any product: the box of medication, through a cultural product (this BD example) or what Camember t or a cereal box, etc..

Better not just everyone can contribute to the manual (a kind of augmented instructions), but mostly the product as the object may start talking and bring him in the micro-social network of its consumers (fans or detractors). And more importantly, with the geolocation feature, the application attaches geotagged coordinates to the object. We can imagine that eventually it will be possible to attach a place, a shop, a restaurant, so Dismoio for example.

Internet of Things as logical derivative of Web 2.0

is finally merge paradigm commentosphère (opinions, reviews and other conversations 2.0) to objects of real life. For ultimately, to converse with my friends my item on facebook.
Why not?

Thus, with a solution as Stickybits, marketing and commercial implications (as well as civic and community) the Internet of Things are anticipating. Besides enriching the shopping experience, make him talk and enter into conversation in situ on the shelves of a shop is ahead of all other channels of advertising and communication, rather than on the last meters before the store, but only a few centimeters of the product .
And even beyond: at any moment of experience in product (there is physical interaction) before purchase, after purchase, for consumption, after consumption ... (um, very good this little wine, go hop I scans) ...

E-reputation, for comparison shoppers, Sponsorship 2.0, I-Trade ... by barcode

Ideas for use:

• on online reputation: a collective, a consumer association, an NGO, Greenpeace for example, which takes This technology to hack a product it has in its sights. The reputation of a brand will also play while at the product package easily become interactive and accessible to all. At least, the condition of having the scanner (in this case, that of STICKYBITS) and spirit ... and dissident Hyperconnected:)

• products Syndication physical point of sale with a comparator online: j imagine it a comparator enrich its offer for its partners by offering to match a base of advice to barcode products. And of course, affix a bar code label with the logo chartée CIAO, or VOZZAVI Twenga example, encouraging consumers to scan for more information. And make sure that the product I have in my hands is well noted by consumers.

• By analogy to the mechanical fun badges FOURSQUARE, allow to become a scout for the best price for such product, product that can be attached to a location by location-based (a shop, a concept store). Or, I am the Mayor of the iPad the cheapest and I pays to click through a widget on my blog or encapsulated on my facebook profile (which redirects to such items and such point of sale). ..

"... Sticky, Sticky what? "
For now, the main limitation of this technology is its confidentiality. But the technology is there at your fingertips and redemption. Imagine a Facebook, a Google or Amazon incorporate into their iPhone or Android app the ability to interact with barcodes? And the question of critical mass of users for this shower Universal Interactive bar-code will no longer arise. Especially (and is it smart ), bar-codes that are widely available (asset logistics).
And legally speaking? La, I dry, but I suspect that it will not be easy ... Whose a bar code? If you have the ball over, I'm interested.

And on ideas to use, feel free too.



I invite you to read these three posts on the issues of this innovation:

• Stickybits: social network with smart devices?
• Stickybits: A Eldorado would hide it under the barcode?
• My Location Is A Box of Cereal

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Carlos Ruiz Zafon and the Rose of Fire

"When a library disappears, when a book is lost in oblivion, we who know this place and are the guards, we are making it happen here. In this place, books that nobody recalls, which have vanished over time, continue to live until one day in the hands of a new player, to reach a new spirit.

was a nice idea, however, that the "Cemetery of Forgotten Books. "Make a handful of elected guardians of the library at risk, instruct each of the survival of a book he would somehow be the godfather ... Yes but now, if Carlos Ruiz Zafon loves stories of drawers and intrigues of seven hundred pages thick, if he has read and reread Dickens, Eugene Sue and Dumas and has plenty of other fed to the source of the best popular literature , that he writes is peppered with excess and baroque. In English. It drained the blood does not treasure, it is empty pools scarlet, and corpses litter the quest heroes.

the same time, the Cemetery of Forgotten Books, a place dripping wet and hidden in the depths of Barcelona, looks like a crypt housing the books that are all thirsty vampires watching fresh blood. Two novels, The Shadow of the Wind and Game of the angel ; two heroes turn crossing gate of the Cemetery of Forgotten Books, and choosing a book in the maze (which does not house bound, moreover, good books, because the only criterion is the threat of extinction.), or chosen by him. Both hero, Daniel Sempere in the first and David Martin in the second novel, will embark on a quest since obsessive literally haunted by the author of the novel which has been entrusted. Dangerous quest, oh, since it exposes the threat of repetition of a sinister fate. No, the books of the Cemetery of Forgotten Carlos Ruiz Zafon is anything but a gift, considering the amount of trouble and mortal dangers they are worth to their beneficiaries ... And if eating these two novels, you, readers, you leave your turn to haunt the mind of Carlos Ruiz Zafon ... then this would be an abyss into a fascinating set of Russian dolls. And look, this is precisely how Daniel Sempere, the hero of The Shadow of the Wind , describes the novel that will change her life:

"As I advanced, the structure of the story began remind me one of those Russian dolls that contain when they are opened, countless replicas of themselves, more and more small. Step by step, the narrative is derived into a thousand stories, as if entered a hall of mirrors where his identity is splintered into dozens of different reflections which, however, remained the same.

Game of the Angel , beginning in 1917, took for his theme of the Faustian pact at the heart of Barcelona dark and scary at will. His hero, David Martin, is a young novelist-assured that burns to rub literary glory. In other words an ideal prey for Mephistopheles became publisher who offered him the fame and fortune in exchange for writing a book a bit special. Not only do writers have the power vampirize their readers, but to sell their souls "by natural disposition," somehow ...

"A writer never forgets the moment when for the first time, he accepted some money or some praise in exchange for a story. He never forgets the first time he felt in his veins the sweet poison of vanity and believed that if no one discovered his lack of talent, his dream of literature could provide him a roof over their head, a square meal every evening and what he wanted most: his name printed on a miserable piece of paper, he is safe, live longer than him. A writer is condemned to remember this moment because, once it is lost, his soul has a price. "

So innocently that this talented writer, afflicted with a brain tumor and heart broken by an unhappy love affair, will agree to sell his soul. And buy the haunted house that goes with it. Carlos Ruiz Zafon crazy about these haunted houses nestled in the heart of Barcelona as many black jewels, and reflect so tortuous soul of the city. And David Martin, a hero who takes Rastignac Balzac and Balzac himself, needs to feel throbbing near this city rustling the dark alleys and mysterious need this transfusion feverish and unhealthy, that "possession", there to write. What he ignores is that the dice are loaded and that if we always think one step ahead of the devil ... this is proof of our innocence.

"Barcelona entire extended to my feet and I wanted to believe that when I open new windows at nightfall the streets whispered in my ear stories and secrets that I would 'to attach the paper to tell who would listen. Vidal had his ivory tower and exuberant aristocratic height on the most elegant of Pedralbes, surrounded by hills, trees and sky dream. Me, I turn my loss set amid the streets of the oldest and darkest of the city, surrounded by darkness and miasma of this cemetery that poets and assassins had called "the Rose of fire. ""

Barcelona reigns supreme in these two novels, and you know the city or not, I invite you to visit (again) walk away and there L 'Shadow of the Wind - for which I have a strong preference - True love letter to the city fire and shadow. This novel resurrects indeed the dark years of the English Civil War and the beginning of the Franco regime, years that made this city for much of Barcelona, a "city of darkness" , beautiful and disturbing, oh hard unhappy with:

"Months of hard vicissitudes were to elapse before Jacinta finally found a stable job in a workshop Aldaya and son, near the former World Exposition of the Citadel. The Barcelona of his dreams turned into hostile city and gloomy, made of mansions and factories closed, who blew a breath of mist permeating the skin of coal and sulfur. Jacinta knew from day one that this city was a woman, vain and cruel, she learned to fear and to never look into her eyes. "

At the heart of this rule when the arbitrariness, unfairness and puritanism, the fire inspector Javier Romero has the power and impunity that goes with it to gratify his taste for torture and murder. Daniel Sempere lose his innocence, rubbing this dangerous enemy and discover his own cowardice. Tyrants wealthy young women of courage, outcasts and fortune tellers, Zafon's novels have a wide range of characters in their spiral Machiavellian. Dungeons Montjuïc shady alleys of the Raval, life humming the Ramblas in contemplation of the Sagrada Familia, Barcelona bewitch and alienates Zafon hero ... and us.

And I confess that this writer has awakened in my memory the dark and powerful images of the two great films of Guillermo del Toro on the English Civil War, The Devil's Backbone and Pan's Labyrinth . Without doubt this mix of fantasy, poetry and realism, black, and shared taste phantoms that we should not worry too attendance because they have something important to say, as everyone knows.

"This city is a sorceress, Daniel. She crawls under your skin and steals your soul without you even remember it. "

soon.

Gaëlle Nohant

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The customer experience at the time of the ubi-commerce: The thought and concept ideas

With the expansion of uses and location-based services and real-time embedded applications on mobile, Internet bathing the real, the business has Ubimedia playground of Hyper Interactive Marketing ( see my last post on this) , players being hypermobile (= mobile users to go to become ubinautes ;-). Open opportunities for innovation, new conquests (or renewal of certain target market) and customer engagement for brands. Particularly those benefiting from a network of shops or can be based on certain physical locations in which it might claim (or show them) : a storefront to boost its e-commerce are.

These innovations are to have the digital interactivity in the real, in place and physical, will acquire the brands and signs of new capacity: interact in situ in digital .

• in the area near a shop,
• front of his window,
• within the store shelf and to the dressing room.
• and ... since the e-commerce and its extensions on social networks (facebook fan page, account twitter, "Fousquarelike" ...:)
• on comparators and search engine incorporating the size and hyper Realtime

This new ability to interact digitally registered to make them think otherwise the customer experience .

It is therefore to think the customer experience in synchrony between the different dimensions of shopping experience, featuring various channels of interactivity. And I make the assumption that the hyper-dimension is crucial if one considers that the buying experience is global.

This implies a rethinking of the term purchase :

• both for indexing in search queries and local listings
• in the design and optimization of an e-commerce site, its datasheets and its space-client
• and other points of contact on / off: SMS, lifestreaming client (social networking, messaging, etc ...) and Mailings

Merge-ecommerce site instead of selling physical

Thus, in practice rather than considering the e-commerce sales channel as a standalone (or competitor of the physical network) it may be appropriate to link them to networks of symbiotic physical stores on relevant use cases.

And why do such a thing, would you say?
For more proximity and responsiveness of supply and demand (of the supply chain at checkout) at a time when the real time will become the engine, c ', is to say, the context of the most frequent use of the shopping experience .
E-commerce is doing very well indeed, but the novelty is the addition of a digital layer everywhere on my daily path, allowing interactivity everywhere. We are entering the age of u-commerce or ubi-commerce, mobile Internet of today is only the beginning of the story.

In fact, the question then i streamline the conversion rate to sales by linking and integrating all channels of interactivity (including e-commerce site), the real context of experience purchase.

A hypothesis that I issue certainly, to verify in practice, by experimenting as a POC (Proof of Concept), for example, based on use cases that are identifying and developing scenarios [Bars ] for more info, contact me [Pub]

Ideas uses ubi-commerce, laid in loose, digging, to open the debate

1. "widgetize" campaign website offers online, or even a product, in situ, in a physical strategic eg

• your store: on his display on a terminal or on the touch table counters or smartphone or via a LAN Ipad
• on one or more other types of partner locations in phase with the DNA marks and / or phase with affinity sites of your clients, which are a hub of urban audience found: a bar as in the example below , a restaurant, a queue, POI attractive, etc. ... ).

short, "widgetize" the online in the off, are, in the form of an interactive display device or a mobile location-based application (with augmented reality for example).

The screen below WAS spotted

Dog Ear Tavern in NYC .
source: TheWebOutSide

2. Syndication geolocated and affiliate sites.
Promote your shop as a place to join in a syndication program in mobile internet for example, that your customers collect a certain number of points and get a discount on a show, a cinema, a restaurant in their neighborhood. ;

3. Connect the ordering process online store physical as a relay-package (your client then saves postage whether to buy it and look in the shop). In short, systematize all your shopping this ability to pre-book online to buy a product and then remove the store (Darty did in precursor). This presupposes the size: the physical distribution network and the Internet are not sealed from each other ...

4. Revolutionizing product of e-commerce site by posting information contextually lifts and in real time, since store near me networks or store nearby, go to a brief merger items and experience purchasing boutique.Ce which assumes that the e-commerce site or in the ability to geotag current session of the user.

• A sign in Germany has tested the use of RFID in clothing, packaging, shelving dressing room up to display information on cross-selling in a magic mirror and to continue tracking at checkout. Why not push the envelope further up data from the store until the product online? And vice versa.

example:

• Reassemble the best selling product : These products that people have tried most often in the cabin and who have actually purchased. The Internet of Things, more simply, RFID ( industrializing appear very soon ) or flashcode and other 2D code stamped on the product, authorizes such use.
• Pusher or display notices, online consumer reviews on the product in store (for RFID tag by tag flashcode or 2D code, programming bluetooth) from the e-commerce site or via third-party application such
• indicate the availability of this product in the store near You (I save shipping and I have my product right away),
• Encapsulate the product of e-commerce site tweets in situ geeks customers "published on foursquarelike (at provided that the nature of the product is suitable)
• ...

5.i ntegrating your m-commerce applications and e-commerce sites, third party applications to social location in real time type "User Generated Local labeling" (eg mobile users plébiscitent The place of their presence and reviews, which helps to generate socially a quality of that place) as permitting Foursquare Brighkite, Dismoio, for example to animate a brand presence and a commercial offering in situ. One could imagine, for example:

• facilitated the organization of the bulk purchase, either from the physical store (via push Foursquare on his smartphone example at the initiative of the store) or from the product page of e-commerce site from which the buyers will be met and give appointments, instilling a dynamic event in the store (a kind of flash mob under control.). As such, the operation Foursquare / Starbucks is inspiring.

6. Space Customer Ubimedia : we often speak of "customer area to win." When I talk to me ' ubimédiatiser its client area within its preferred mobile device (today's smartphone), interacting with the surroundings and always connected to its cloud data, including its customer history.

• is announced the next iPhone has an RFID chip . You go in hand with him, you walk with him on the shelf, and indeed, this smartphone could become not only your partner but also purchase the companion of your cart or your loyalty card.
• A loyalty card smart board: why not more synchronized in real time the customer area to the card, loyalty card would become a hyper-communicative multi-service, able to interact with the system of continuous data . About the shopping experience in supermarkets, for example, could restore your last shopping list made in store on your space Hourra.fr, Auchan.fr, Supermarket.fr. In short, linking the shopping experience in the physical store e-commerce site.

If you have ideas for use ubi-commerce or even inspiring cases to rise, please. I'm interested:)


I know, I advance here a minefield. The logistical and organizational brakes do not fail (physical network and e-commerce are not easily interoperable), they are technical and legal brakes (CNIL requires ;-), not to mention the potential use of innovations that lie ahead in terms of interactivity (TV connected to 3 D as a dimension of experience buying, for example).

continued ...